International Cryptozoology Museum

This project is a rebrand of the International Cryptozoology Museum (ICM). It provided an opportunity to explore an ad campaign based on the new branding and logo; I chose to capitalize on the phenomenon of cryptids captured in media by people, playing on the idea that they can always see us, but it's hard for us to see them. "Can you see me" is reference to the museum itself, encouraging viewers to come and 'see' the evidence for cryptids at the museum.